PAV STAMENKOVIC
about.
Tebra is a concept brand I created to develop a streetwear culture in Belgrade, a city that optimises urban living. Belgrade is a city booming with culture, personality, and expression. The brutalist architecture of the city serves as a metaphor for its people. A diamond in the rough, Belgrade is a place that needs to be represented, known and appreciated. Levels of passion expression and pride, like no other town, are expressed daily here, and the unique personality of the city is unrepresented by any streetwear brand; that’s why the idea for Tebra came about