In a world where humanity is idle and everything is automated, mechanical and sanitised, humans have lost their connection with the natural world as well as a sense of purpose.
W2L provides a service where customers pay to partake in Agricultural Labour, to reconnect with nature and re-establish their identities through work.
What’s the challenge?
Fulfilling the need for personal affirmation in a world where everything has been digitalised and automated. Attract people in a manner that reflects the time, convincing the public to pay for the feeling of work.
Who are we talking to?
The whole of society, older people who miss the feeling of work and younger people who seek thrills, as they have never experienced work before.
How to engage
Create a short video advertisement, promoting the service in a manner reflecting the year 2073, engaging with audiences using nostalgic imagery and recognising contemporary societal norms.